If you have your own professional photography business, you will no doubt be all too aware as to just how hard it can be to find new clients and keep your diary fully booked. For many professional photographers marketing your business is a long and expensive process. But it really does not have to be as hard as you think. What you need are better strategies!
Marketing, contrary to popular belief is about a lot more than just advertising. It covers every aspect of your business that touches or impacts your clients. Marketing dictates how your client hears about you, the perception they form of your business and ultimately how much they spend with you.
Marketing therefore covers how you talk to them on the phone when they make an enquiry, your advertising materials, your pricing and your the service your provide your clients with, to name but a few.
To be successful you have to be good at finding new leads, turning them in to clients and then make them so happy that they use your again and tell all of their friends about you. Marketing is about getting as many clients as possible, getting them to spend as much as possible and about keeping them.
So don't make the mistake of thinking marketing is just advertising, it is a lot more than that. Treat your clients well and stay in touch with them. Find new ways to please them and find new packages to offer them.
When it comes to advertising and finding new leads, many photographers rely on wedding fairs or expensive yellow pages adverts, or more and more photographers are turning to the internet as an alternative. Wedding fairs can be long days with little returns, though there are things you can do to increase the return on your time and cash investment significantly with a little imagination.
Most photography adverts look alike in the yellow pages, so if you are going to advertise there, you want to make sure your advert stands out from the crowd. As for the internet, the web is a big place! So many photographers spend a fortune on beautiful web sites, but unfortunately no one sees them as they fail to rank in the main search engines!
Life really does not have to be this hard. What you have to do is think differently. Stop searching for leads and instead find ways that will attract them to you instead, then life becomes easy.
No comments:
Post a Comment