Visual communication is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two-dimensional images, it includes: art, signs, photography, typography, drawing, graphic design, illustration, color and electronic resources.
Visual communication encompasses a great deal of areas. It covers disciplines such as computer animation, web design, and graphic design, and uses those art forms to convey a message or purpose. Visual communications professionals work in areas such as marketing and advertising, graphic design, and animation. Visual communications is grounded in technical knowledge. Professionals with training in this area develop traditional and computer-driven design skills from project conceptualization to production techniques. The field of visual communications is rapidly changing and to be effective you will need to stay on top of the latest trends in the field. With new technologies emerging every year, you will need to stay on top of industry trends.
Training:
In visual communications degree programs you will learn the basics of design principles, computer illustration and creative visualization. Classes will teach you to use visual communication techniques for advertising and presentations. You will need to direct your existing creative abilities to communicate with the technology and media used in the profession. Additional coursework will teach web design, graphic design, and animation techniques, as well as a variety of computer programs.
Jobs in Visual Communications:
Jobs in visual communications include commercial art and design, desktop publishing, web design, 3-D animation, multimedia development and video production. Jobs in this industry tend to be very competitive. Artists and related workers both salaried and freelance exceed the number of available jobs in this area. Only the highest qualified candidates will find employment in this area.
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