Nowadays internet has become a popular tool to share and promote everything, including photography works. You may also think the same and thus you want to establish an online photography gallery. This article gives the advantages and disadvantages of online photography gallery so you can be prepared on what you expect to get and problems that you will face.
The advantages of an online photography gallery
The most important advantage of an online photography gallery is the global audience that you can reach. This is an effective and the easiest way to introduce your photography works to the world. Internet is an excellent marketing tool if you understand how to use it properly. In addition, you can place an e-commerce capability in the gallery so visitors can buy your works directly from the site.
Making a personal online photography gallery is a good start, but you should not stop here as you need to display your talent as much as possible. The next step is to join several groups of online galleries so more people, especially people who are experts in this field, will know about you and your capability. In addition, these groups also a good way to share experiences and tips to improve your photographic skills and techniques.
The last advantage is its momentum. It serves as an ever present platform to show your works. It gives momentum because it shows what you have achieved over the years. You can see how you have developed and progressed after many things that you have faced all these years. This is a good way to keep motivating yourself whether you are an amateur or a professional.
The disadvantages of an online photography gallery
Even though an online photography gallery seems to be a very good idea, they also have disadvantages that you need to be aware of. The most common problem is that your works will almost certainly appear in other sites without you receiving any money. Therefore, it is important to mark the photographs with your symbol or you should disable the downloading option.
If this experience happens to you, you should not get angry immediately. As long as the sites that show your works do not gain profit from them, you should not be too upset. In fact, it can be a good thing because it shows that they like your works and it also acts as a free publicity.
However, if your works appear in business sites and you do not receive any money from them, then it is time to be serious. In a worse case, your photos are used by others to do frauds. This is common to happen among portrait and clothing catalogue photographers. In today's digital world, it is easy to scam someone behind someone else's portraits.
The last thing to consider is that if you do not want to make your own online photography gallery and opt to use existing online gallery services instead, you will need to pay a fee that can range greatly. This fee does not mean that you will get a transaction either. There are some free services out there, but usually the quality is questionable. They have a lot of limitations or they put a lot of advertisements in the page.
As you can see, an online photography gallery has its own advantages and disadvantages. Therefore, you should consider carefully before you make any decision. You should develop a strategy to maximize the advantages, while minimizing the disadvantages.
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