360 degree product photography is replacing the historical flat one shot image in websites of the more prestigious designer based companies but it is becoming more and more widespread thanks to increased broadband speeds. In the past there was a reluctance to embrace this technology as the additional load times would deter online shoppers. This is now not the case as, without getting too technical, the average file size is below 1mb so will take less than two seconds to load (I've just checked it with a 5.5megabit broadband speed).
Now not every product lends itself to the 360 interactive treatment. Customers don't need to examine every angle of a packet of Corn Flakes for instance. There is nothing to be gained from a 360 presentation of a light bulb, however, a digital camera, the inside of a car, clothing and designer goods, perfume, handbags, shoes etc. all benefit fit from this interactive 'video' facility. Like everything in business you need to decide whether the additional cost of taking what is effectively 36 photographs instead of one is worth it. The good thing is that the cost is not 36 times more expensive. The primary reason is that the principal cost of photography is more in the setting up of the product and not the time it takes to click the button. Once set up on an automated carousel it takes an extra 5 minutes to do the 36 all round shots and in the region of an additional half an hour in post production.
In conclusion, the 360 revolution is here to stay and with considerate integration of these Flash based presentations into your website, customers will have a far more enhanced visual experience.
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