The first thing to do is identify your niche and market your business to them. If you are into Fashion shoots, advertise to Girls with this interests, If you are into sports, advertise to dudes! See my point?
Step one:
Get Advertising Material, such as Business cards, Flyers, Posters, Brochures and of course a WEBSITE!! ( be careful, advertising material could get very expensive)
Step two:
Word of mouth is by far the best and cheapest way to advertise, get your family members and friends involved they will help and some times it will be all you need.
Step three:
Offer FREE stuff, this always works! FREE shoots, once a month. If they like what you do, they will be talking to everyone about you and your services.
Free shoots yes but you get to charge for the prints and for any editing!!
Step Four:
Post your business cards or flyers on as many places as possible: Starbucks and Walmart boards, Schools and Laundry Rooms.
Step FIVE:
Start all over again, endless marketing is the key for a successful business.
Tips:
You can get your advertising material by using different online resources such as: http://www.vistaprint.com, you can sign in for the newsletter and they will send you emails with special offers for FREE stuff, just pay shipping and handling, and this is no affiliate crap!! I am just a very happy customer! give it a try.
Google is another great source and of course if you want to invest a bit more... YELLOW PAGES, i have gotten a bunch of business from this last one.
Car magnets on your door, flyers to everyone you talk to and special offers to attract customers is another way to stay alive!
Keep it up, you will succeed!
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