Business Portrait Photography - Breaking Into the Market

Finding someone who is going to pay for your services is high up on your list along with sorting out the technical aspects of your new venture. At the end of the day, it all comes down to paying clients. Where are you going to find them? By the time you have completed reading this article, you should have some ideas on where to look for likely business portrait photography clients.

Think of where people connected to local firms congregate. Trading associations, chambers of commerce, and lunch clubs come immediately to mind. Network at these places and get your details out to people with a small brochure, if possible.

Find out the newspapers and periodicals in your area. Some of these will be targeting the world of commerce so get yourself mentioned in it. You could pay to advertise but a no cost method might be a better idea. For instance, you could hold a charity event such as taking photos of people in a shopping centre very cheaply and donating the proceeds to a local cause. Tell the paper in advance and get an article written about yourself as a result.

One of the simplest things is to use signs. It costs hardly anything to place a postcard in a shop window. Try printing something professional and placing it where traders might visit. The post office is a good example. Traders visit there to send mail to their customers each day.

Print a good quality flyer and deliver it yourself to shops, offices and factories. It will cost you hardly anything if you print it at home and the delivery is no more that your time. You might just bump into to someone and start talking about your business portrait photography service and get a client as a result.

Tell people what you do. Think of all the places that you go where you meet potential clients. Weddings, parties all sorts of social gatherings, in fact. Always have a supply of your contact details readily to hand to give out when you have mentioned what you do.

Make yourself an advertising calendar. You will only spend what you have budgeted for and you can see what is working and where you could do better. It can be built around the best times to advertise, too. It is essential that you are highly organised because you need to make every penny count.

Finally, get referrals from your existing clients. What is the easiest way to do this? Simple. Be amazing. Make your business portrait photography service so astounding that clients will naturally tell other potential clients about it.