Many photographers do the same things for high school senior boys as they do for girls. However, to succeed in this market a photographer needs to customize his techniques. This article offers tips on the unique tasks that should be done to successfully photograph young men.
During the Session
- When photographing your high school senior, have him be in a position higher than yourself, the photographer. This can be accomplished by squatting down while he is standing or having him stand on an object so you are looking up to him. This will have the effect of making him look taller, which is an appeal to many young men (larger orders!).
- For a number of the shots, ask your senior to put his chin and neck forward and then angle his face down a little bit. This will create a strong chin look that is popular among this market segment.
Prior to the Session
- Request of your high school senior boy that he bring in props to the session that represent his personality. For example if he is into music have him bring his instrument. If he plays football or baseball, have him bring a ball and his letterman jacket.
- In your advertisements to senior boys, offer a 翻 hour mini-session and communicate that such a session will be quick and inexpensive ($100). This will help get him in the door. Often once he is in the door, his mother or others will insist that he have a more extensive session.
- Ask the senior what he is worries are in the photograph. Unless you ask, a high school senior boy will often not tell you. He may be self-conscious that one eye is larger than another or he thinks he has a funny smile. You can alleviate these fears by describing to him the techniques you will use to accentuate the positive and minimize the negative.
Many photographers focus their time, attention and marketing on the young women when executing their senior strategy because young women often seem more interested and excited about their portrait sessions. However, an able photographer can take advantage of the sizeable senior boy market by following the above tips and showing a genuine interest in their subject.
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