Wednesday, June 12, 2013

Photography School- Choose The Right School


Why go to school for photography can't you just freelance? Well, you could. But a degree from photography school opens up opportunities that would be out of reach without a formal education.

You have the opportunity to learn the occupational skills necessary to become a professional photographer. You'll also make contacts that help your career as a professional photographer. In fact many photography schools have placement programs to assist graduates connect with employers after they graduate. Plus, photographers attending college, can enhance their future resume by completing an internship with a major newspaper or magazine during the summer months.

There are many things to consider prior to selecting the school you will attend.



  • Choose a field of study- Thoroughly research each field of study, to get a feel for which one is best for you. By narrowing down your field of photographic study, to the job profiles you are most interested in pursuing when you graduate. You can concentrate on learning the occupational competencies for your specialty.


  • What is the demand for your field of study? In some specialized fields of photography photographers are really in demand. For example medical and scientific photographers with a chemistry degree or degree in medicine are highly sought after right now. Other fields like media photographer jobs are much more competitive.


  • School Location- The location of the photography school is an important factor. If the schools are not nearby, consider the cost of living in the area. Search CraigsList to get an idea of rent cost, job availability etc. If moving to another location is not feasible, community colleges and online classes are a popular option.


  • Tuition Cost- The cost of tuition while attending photography school can play a major role in your ultimate decision. Research scholarships and financial aid that may be available. Keep in mind that a good education isn't expensive, it's invaluable.


  • Read school reviews- When choosing the right school from your top picks, do some research for objective reviews of the institution and it's staff.


Request information from each photography school you are considering attending and maybe even a few more just for reference purposes. Most schools will send you a free no-obligation information package. Compare programs for the schools that match your goals and narrow the list down to two or three that provide the curriculum required for your field of study.

Narrow your choice of photography schools down to two or three that match your field of study. Now go check them out! There is no substitute for visiting the school in person. You can meet with the faculty, inspect the facility and get a feel for the local community.

Photography Marketing Ideas for Photographers:10 Low Cost Ideas


Marketing your photography studio does not have to be expensive. I've used hundreds of low cost marketing strategies over the last twenty five years and managed to build my photography studio to the point where I am one the busiest and most successful studios in my city. Here's a few tips for you:

1. Create a photo display. A photography display can be as simple as displaying a few small portraits at a store and offering some free information about your studio or more elaborate set ups with framed wall samples. You can even create large temporary displays in malls or at events such as trade shows. The important thing is how it looks. You will attract a lot of attention with some great images, especially from woman, who happen to be your target market. Displays will help you create a lot of business if you play your cards right. Have a great selection of images, be presentable yet never pushy, have a system for collecting names and address's from those wanting more information by simply asking or offering a draw prize, and keep in touch with all those prospects. It's the beginning of a potential long term and lucrative relationship.

2. Have a free giveaway. Offer a time limited in studio session and small reprint. Tell them there is no obligation for further purchase, and mean it. You will make some sales anyways and you will acquire many long term clients if you do a good job for them. Some will only grab the freebie, but the odds are very good that you will upsell without being sneaky or pushy. Especially if you are professional and create some great images. Do this at mall displays, banks, schools or offer it to a list of clients from a non-competitive business in your town or city. Freebies are the best way to get your studio busy, start making sales and most of all for getting tons of exposure.

3. Reward referrals. Make a policy to reward anyone who brings you referrals. When a client brings in a propective client, give them a gift of appreciation, such as a coupon worth reprints dollars at your studio, frames, or to a local spa or restaurant. As an added incentive, give a small gift to the new client as well.

4. Create a tie-in with another business. Contact a local business and offer to exchange coupons. For example, your client receives coupons from a local restaurant, hair salon, spa, or wherever your typical prospect would shop. A great place to start is with clients of yours who already own their own businesses.

5. Make your reception or waiting room "prospect and sales friendly". Whenever you create a family portrait or are shooting a wedding there are often people waiting in your reception area. Offer them snacks or something to drink. Make sure your place looks great and smells nice. Make it comfortable. Use this time to increase your upcoming sales presentation by explaining some of the items such as wall portraits and other packages and services. Answer objections that you know will be coming up later during the sale presentation with a consultive approach and people will not only trust you more but will likely make the sale easier for you and even buy more. This is also a great time to collect names. These people are somehow associated with you and at this point make excellent prospects.

6. Make copies of news articles about yourself and your studio. Hang them on the walls or pass them out. Past publicity is better than any advertising or promotional literature you can create. Give copies of positive articles to everyone who comes in for information.

7. Raise money for charity. Not only do you help a good cause, you get plenty of free, positive publicity and exposure. Hold a contest, offer some photography classes, give out free booklets- that you can easily write yourself and print for pennies by having them photocopied- think up your own exciting charity event.

8. Submit press releases to the local newspapers about a noteworthy event at your studio or a human interest story. Did you win a photography contest? Is there and article on photography that relates to local sites in your area or has to do with the seasons? Make your release interesting to the readers, never self-serving and you will get press coverage.

9. Give a free photography seminar or presentation at your studio. Invite members of the public and clients family members to be a part. A seminar gives them the chance to see your studio and your work. Offer something timely to do with how to create great photographs with digital cameras or offer a slide show from some of your more exotic travels. You could create an exhibition highlighting your work. Don't forget to invite the local newspaper.

10. Leave your business cards everywhere. Whenever you are at a restaurant, leave a nice tip and your card. Drop a stack off at the local jewellry store. Make sure card is loaded with your best samples and print on both sides to maximize the space for your sales message.

Tuesday, June 11, 2013

Starting a Joint Venture - Is it Right For You?


As a small business owner, you have tackled many challenges and obstacles to make your business a success. Many business owners have found that a joint venture is a great way to continue expanding revenues and even help grow their own business. But a JV requires attention and commitment just like any other business venture.

How do you know if a JV is right for you? Sometimes a JV opportunity comes along just at the right time for a business owner who needs a new challenge. Sometimes a JV is just the right strategy for a small business to realize a boost in revenue. But in some cases a JV becomes an added burden that does not reward a business owner as he envisioned.

Here are some basic questions to ask yourself when you are considering a JV:

Is there a need for your combined products or services? - In many cases, a JV is formed almost by necessity. A market shows a specific need that is met by the combination of services or products. An example might be wedding photography and video. Two similar artists can combine their talents to offer a great package deal for brides and grooms wanting to document their special day.

Do you have enough money and/or resources? - Try to forecast how much money and resources you would need to make a JV a success. Would you need to borrow money? Will the combination of money and resources between you and your JV partner is enough to grow and sustain a successful venture?

Are you ready to assume some risk? - Any business venture requires an assumption of risk. Are you in a place where your own business is sustaining itself and you can take additional risks with a JV? Be realistic with your expectations on risk or risk aversion.

Are you confident in yourself and your idea? - Many times a great JV starts with a great idea. If you have a great idea that could help you and a potential JV partner make additional money, then your enthusiasm will carry it through. If you have doubts about a potential JV idea, it is likely those doubts could exacerbate into failure.

Have you done the research? - Do plenty of research on your JV idea. Educate yourself and learn more about what you don't know. You may be surprised to learn that there is plenty that you do not know. You will discover new things that could help your JV become a success, and even things that will ultimately let you know that an idea is not a good one. Research is crucial to the success of a new JV.

Ultimately your enthusiasm and determination for developing a JV idea will be the key factor in the success. But before diving into a JV, be sure you are ready to tackle and handle the challenges.

Modified School Year Or Traditional For Schools?


Schools in Arizona have a few different schedules for schools. Depending on the district your school is in will determine the type of schedule your school will have.

Calendar Choices

Some districts have gone with a modified school year. Not necessarily the traditional year round but rather more modified with extra breaks and a shorter summer. This plan gives the children about 8 weeks off during the summer months and 2 weeks off with a fall break in October then the normal 2 week holiday break and 2 weeks for a spring break rather than the more traditional one week off. Other schools have stayed with the more traditional plan but have modified a little giving a week in October for a shorter fall break. Chandler district has adopted the modified plan but not the Gilbert district which is so close to Chandler.

Modified Calendars

So what are the benefits of this modified plan? Everyone will have their own opinions but some of the more popular ones are that teachers will say that with a shorter summer break children retain more of what they learned the previous year so they spend less time having to go over the previous year's lessons before moving on.

Other positive reasons for this modified school year echoed by some parents would be that the Arizona summers are extremely hot and the kids just don't have enough choices to get outside and stay active so many children tend to stay in where it is cooler and play video games and watch television. Not the best for our children. Giving a nice break in October also allows for some cooler months to take a trip, a less busy and more comfortable time to visit National Parks, amusements parks or the beach. It also breaks up the school year so the kids don't get so tired of the long weeks without a break. Parents will also say that children are anxious to return to school and their activities and friends at school and having more than 8 weeks off is simply too long.

Traditional Calendars

On the other end of the spectrum some parents find it more difficult to find day care for their children on breaks if both parents work full time. There are also those that simply prefer the traditional school year. There is no concrete proof of any real benefits to the shorter summer. How do the teachers feel? Many like the breaks in between as they also need a relief from the day to day schedule with anxious children who are ready for a much needed break where others who find temporary work during the summer months prefer to have the longer summer to take on those jobs or schooling.

Either way, families seem to have adapted well no matter what plan their school has adopted and scores Arizona schools still rank above the national average. You may want to chose where you live if this is a deciding factor for you and your family.

Starting Photography Business - How to Find Customers


It is important to know that a successful entrepreneur is one who carefully researches and plans every aspect of their new trading venture. This includes things like the finances and upfront money needed to start an enterprise. Another important aspect is the question of where to get the customers when starting photography business. This article gives you some ideas.

The obvious places to begin with are weddings, children and pets. Let's see how we can get in front of these groups of possible clients.

There are many ways to advertise your services for people getting married. Wedding Fares are very popular. Another method is to form an alliance with an already successful firm that is involved with weddings but not photos. So, you might contact cake makers, local reception venues and so on. Offer to come to an arrangement that you will either pay a fee for recommendations made or to make reciprocal introductions.

Children go to nurseries, clubs and schools. Offer to hold sessions at each venue. Think outside of the box. How about doing a special, low priced photo for every child at the local school fair? You could easily get a few leads to follow on from there.

Pets can be grouped in various ways. Yes, they go to the vet but that might not be the best place to advertise your services. Try dog owners' clubs, instead. You can work your way through all types of animals and contact the relative associations and offer to provide photos for them at a special discount.

Many companies and local firms need photos to provide content for their brochures and advertising purposes, too. You can get in touch with them at a variety of places. Local magazines often specialise in targeting businesses. Why not try getting yourself some free publicity in such a periodical? This would get your name known to the community and you may well get some enquiries.

Finally, give out business cards. Provide a great service to your clients, something really memorable, and they will mention you to their contacts. Starting photography business can be a good idea if you want to work for yourself. Make sure that you know where your clients are going to come from.

The Flat Iron Hike: An Extraordinary Rock Climbing, Canyon Trekking and Extreme Fitness Challenge


By the month of September, when temperatures here in the Arizona desert begin to start cooling down, those of us who live here in this region of the state know that fall is finally on its way and with it also, arguably, the best outdoors hiking season of all. The rugged Superstition Mountains, also known as "Arizona's best known wilderness area" is an excellent and very popular destination for hiking, rock climbing and backpacking due to its gorgeous scenery and large network of some of the best and most challenging hikes located only a short distance from the Phoenix area. If you are more of an advanced hiker who has at least some basic climbing skills, for an excellent fall hike and an extraordinary rock climbing, canyon trekking and extreme fitness training challenge equivalent to doing two Camelbacks in a row, I highly recommend checking out the Siphon Draw to Flat Iron Hike, in the Superstition Wilderness, Mesa, Arizona.

This "very strenuous" rated fitness training and canyon hiking adventure began very early with meeting Eric Kinneman and the TLC Hiking group at 5:30am at a designated meet up location at Route 60 and Sossaman Road in Mesa. After gathering all of the group members together we set out at about 5:45am for our trailhead at the Lost Dutchman State Park, about 5 miles from Apache Junction on Hwy 88 or also known as the Apache Trail. After arriving at the park and paying the $7 park entrance and day use fee, we parked our cars at the Siphon Draw trailhead and after a quick rest room break, we set out on our hike shortly after day break by about 6:15am.

Immediately, Eric Kinneman started the hike off at a pretty good pace and we were quickly on our way up to the Flat Iron! The Siphon Draw trail, elevation 2080, actually begins via the Discovery Interpretive Trail, hangs a left past the park's Amphitheater then becomes the Siphon Draw #53 Trail. It's a moderate level hike from there, crossing over the park's boundary and into the Superstition Wilderness, about a two mile journey until you reach the Siphon Draw basin and canyon. The view from this all rock basin looking up into the rugged, steep canyon ahead with Flat Iron at the very top, absolutely incredible! And that's where we were heading too! From the basin, the adventure actually begins because it's a steep, very strenuous and challenging, almost 3000 foot vertical ascent, averaging they say some 70 feet of elevation per every 100 feet of trail, about a 45 degree angle straight up to the top of Flat Iron!

But we continued on our journey through the basin and further into the Siphon Draw canyon. By this time, Eric as well as most of the TLC group members were completely out of site. It was only a small group of us that were still traversing but at a slower pace. We pressed on though, scrambling over boulders, climbing hand-over-foot in many places as it continued to get more and more steeper the further we made our way up into the canyon. The trail by now was not an official trail, just a "use trail" and is not clearly marked. I would advise being really careful to pay close attention to where you are heading and watch for the painted dots and markings on the rocks to help keep you on the right course. There is really no need to route find or trail blaze as the painted markings are there as a helpful guide for you to follow and will direct you to the right and on the correct and easiest canyon route to the top.

As we continued to venture on, all along the way, the views off to the distance as well as looking down into the below you continued to become more and more breathtaking and stunning. It was roughly at about 翻 way up that we suddenly heard a few members of our group shouting something down to us. They had encountered a rattlesnake! One of the real hazards of this type of canyon hiking, they had come upon a pretty decent sized Mojave rattlesnake, one of the most venomous rattlesnakes in all of North America, which was sunning himself on the rocks a few feet off to their side and was ready to strike. Luckily though, no one got bit and by the time we had reached the same area a few minutes later, much to my disappointment, it was gone.

Finally, after climbing the more than 2000 feet in elevation, and after getting a few much needed tugs and pulls from my good friend and fellow hiker Dan, I grabbed onto a tree to the left and with my right arm grabbed Dan's hand and went straight up and over the last 10-12 foot vertical rock wall which was the last and highest of the approximately three vertical rock walls, and an estimated class 3-4 rated climb in summation. I had made it, he said. Wow, now that was fun! I looked up and the views here from at the saddle, incredible! What an exciting journey and workout it had been so far too.

Immediately from the saddle we followed the defined trail that takes off to the right and quickly takes you to the top of Flat Iron. On our way we met up with Eric and the rest of the TLC members but only briefly as they had made it to the top, rested and were already on their way to see the other side, North Peak, as it is commonly known. We continued on the trail to the top of Flat Iron and met up with a group of other TLC group members and enjoyed hanging out for a time there, resting, picture taking and enjoying the breath taking and stunning views of all the surrounding Phoenix and Apache Junction area. It was the "fruits of our journey" I guess you could say. The elevation at the top of Flat Iron is estimated to be about 4700 feet so the temperatures on this mid-September day were absolutely perfect, very cool and refreshing, just what we needed too.

After a short break, myself, along with a small group of other fellow TLC hikers started to make our way over to North Peak. Meanwhile Eric and the rest of the TLC group started to make their way back down again and arrived back within a reasonable time, around 12 noon and before the afternoon heat set in. The trek over to the strange looking rock formations and hoodoos at North Peak, estimated elevation 5027, and an approximate 150 foot climb, starts out as a short trail but then you find yourself, route finding, boulder hopping, and scrambling the rest of the way till you reach North Peak. However, it is really not very difficult and well worth doing if you have the time because the panoramic views of the eastern side of the Superstition Wilderness with the Four Peaks Wilderness off to the distance, wow, absolutely gorgeous! It was even more beautiful and breathtaking from North Peak than it was from Flat Iron! After arriving at North Peak and before heading back again, we decided to take a well deserved short break first, and relaxed, took some more pictures and really enjoyed the beautiful and tranquil scenery there.

It was roughly about close to noon that we decided it was time to start making our way back again. So up and over the rocks, boulders, we slowly made our way back down from North Peak and within minutes arrived back at the saddle and the beginning of the "use trail", the place we had originally come up. From the saddle, the return journey was again a vertical drop and scramble straight down, continuing all the way back through the canyon the same way you had come up until you reached the basin. I actually did not find the journey down half as difficult as the journey up had been earlier. Again, you just need to be careful to continue to look up and make sure you are following the painted dots and markings to keep yourself on course because the trail is not easily recognizable. After a short side trip about a 翹 of the way down to visit the wreckage from a small military jet crash from the early 1970's, we finally reached the basin where from there was a two mile hike again on the Siphon Draw Trail #53. We arrived back at the Lost Dutchman State Park by about 2:30pm. Our total hiking time was about 8 hours including the break at North Peak and the side trip to the crash site (the average hiking time is only about 5-6 hours) and a total hiking distance of about 5 miles round trip.

The Siphon Draw to Flat Iron hike, absolutely an extraordinary hike. It was a very challenging and strenuous rock climbing, canyon trekking workout & training session, yet also a very beautiful and exciting journey into the vast and rugged Superstition Wilderness with gorgeous, stunning views you won't soon forget. In all, an excellent fall hike and extreme fitness training session, well planned and organized by Eric Kinneman himself of the TLC Hiking Group. Definitely a very thrilling and exciting adventure hike that I highly recommend and look forward to doing again too in the near future.

Bosses Love Bar Globes


Your boss's 50th is coming around next month and everyone at the office is scratching their heads trying to figure out what to get. The head honcho of your company seems to have everything, and another set of engraved glasses with a bottle of aged whiskey just isn't going to cut it this time.

Suddenly someone comes up with an idea: "Let's get him a bar globe!" A what?

Half of the staff knows what that is are, half doesn't. For the record it's a world globe, usually a sixteenth or seventeenth century vintage replica, which opens at the meridian and has a mini bar inside. Some are made to sit on a desktop, some to stand on the floor or to function as a serving cart on wheels.

After the introduction comes the reasoning. Why a bar globe?

A Sense of Importance

Back in the sixteenth century refined, prominent men sat around globe bars in their breeches discussing issues with brandy and ale in hand, and they're still doing it to this day (well, maybe not in breeches, but the brandy and ale still apply). Nowadays the biggest difference is that refined and prominent women are doing it too. I don't know what it is about a bar globe, a glass and a cigar or pipe, but the combination of the former with at least one of the latter often turns a small social gathering into a roomful of wannabe puppet masters pulling the strings of global affairs.

They'll Never Go Out of Style

As far as I know, the globe drinks cabinet has been around for over five centuries. Interestingly enough, instead of moving on to flashy, avant-garde versions of the bar globe, most manufacturers today attempt to make the most accurate, best possible reproduction of an authentic piece. Following that kind of test of time, it's a pretty sure bet that bar globes aren't going to disappear into the "I can't believe I owned that" category like the bean bag chairs and heart-shaped waterbeds.

They're Worth Showing Off

Most bosses love to show off, but they'll never admit it. If that wasn't the case then the majority wouldn't fill their offices with trophies, diplomas and other memorabilia. There's no glamor in showing off a set of golf clubs, a watch or the latest gadget - every boss has one or another. But a bar globe is something else altogether. It attracts attention without being spoken about, and when it is spoken about it can start discussions about history, mythology, astrology, antiques, fashion, decor and a multitude of other subjects. And every boss loves it, the least of which is because few bosses have one.

Bar Globes Are Beautiful

There's not much more I can add to that. A globe bar suits any decor and is functional as well as attractive. It's a gift that's timeless and appreciated by men and women alike.