More and more people are looking to develop careers in marketing, and specifically in advertising. This can be attributed to many things, but mainly the recent realization that far from being a career for 'people who are not serious with life' that it was previously seen as, advertising is in fact where the real money lies.
Moreover, a career in advertising, especially for the artistically inclined, comes with opportunity to put one's creative faculties to work, and often with very flexible working terms: unlike a career in the other arms of business, which typically entails an often boring daily (nine to five) drill.
Now to get started in an advertising career, one typically has to go through an advertising school. And as many people start developing such advertising careers, we are starting to see a lot of interest from people looking to know what the features of the best advertising schools are; since there are so many to choose from.
Now while different people have different criterion as to what makes a good advertising school, a number of factor are consensually agreed upon across board.
The best Advertising Schools, for one, tend to be those that are staffed by people with real world advertising experience (at least partially), rather than schools that are wholly staffed by career academics who have spent their entire lives in class; and who don't know how the ideas they teach in class pan out in the real world 'out there.'
The best advertising schools, secondly, tend to be those whose offerings are rich in 'practical content' - because when all is said and done, advertising is a highly practical affair, as indeed are all fine arts.
A good school of advertising has to be one that is 'credible' - that is, a school which enjoys a good reputation in marketing circles, and ideally one with alumni in 'high places' for the 'big brotherhood' factor when it comes to seeking for real-world employment positions in the advertising world.
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