Monday, June 10, 2013

To Conduct a Successful Open House You Will Need These Top 16 Tools of Trade


Have you ever wondered what tools of trade you will need to Conduct a Successful Open House? Ever wondered what tools the Super Star Performers in the industry use every single time they do an Open House? What sets them apart from the rest? Well you can stop wondering! We have taken the time to break it down for you and provide you with a comprehensive list of the Top 16 Tools Of Trade You Will Need To Conduct A Successful Open House.

What You Will Need

  1. Directional signs, Open House A-Frames, Promotional Flags and Banners and Helium Balloons to attach to letterbox and promotional signage.

  2. Guest Register to record buyers Names, Addresses, Phone Number and Email addresses.

  3. A well kept database of pre-qualified Buyers.

  4. Open House Invitations sent out to family, friends, neighbours and HOT Buyers by snail mail, email, letterbox drops and personal invitations through door knocking.

  5. For Sale or For Auction Sign out front of the property which includes the unique property URL (Website Address).

  6. Advertising and Media exposure via print (newspapers and magazines, local, state and national) and online web presence supported with email marketing.

  7. Professional photography.

  8. Notification to the tenant in the approved format prior to the Open House, in accordance with State Laws.?

  9. Mortgage Calculations designed for each particular property, providing an indication of what a borrower would have to repay each month if the house sold for $XXX. Or alternatively have a Mortgage Broker in attendance.

  10. An area within the home that you can set up as a property display area.

  11. Soft and gentle music to play.

  12. A fresh flower arrangement.

  13. Fragrant, but not overpowering candles to burn (Vanilla is best).

  14. Bottled water to hand out to buyers.

  15. Multiple agents in attendance to assist with the smooth running of the Open House.

  16. Specific Property Information such as:

  • Land Size

  • Council Rates

  • Body Corporate Fees

  • A list of Easements and Encumberances, if there are any on the property.

  • House Plans and Floor Plans.

  • Property brochures.

  • Virtual Tours on CD to give your buyers to take away and view at their leisure.

  • A personal set of Keys.

  • Property presentation folder which includes a local demographic report. The report should include local schools, community facilities eg. libraries, parks, swimming pools etc. and local businesses of importance in the area.

  • Property presentation board with pertinent information regarding the property. This may include, Auction Terms and Conditions (if Auction), a copy of the Sale Contract and supporting documentation along with a Pre Purchase Building Inspection report.

If you are not already using these tools, then it is time to step up to the floor and really shine like the Star that you were meant to be!

Once you have all these Top 16 Tools of Trade in place (and use them on a regular basis) you will be ready to compete with the best agents in the business.

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