The two tips below are the quickest and easiest way to build your wedding digital photography business. Master the art of getting the referral and be a for sure shoe in for the wedding shoot. You will also need to learn how to effectively tap into a cold market by advertising with appealing online campaigns though free classified sites. Doing these two techniques will assure that there will never be a shortage of new customers and prospects.
Tip 1.
Referrals are an excellent way to get business. When you have a referral it builds credibility to you and the work that you've done. Ask the bride and groom before and after the wedding to put a list of anyone they can think of that would be interested in a photo shot. Have them make a list of important events like birthdays, their anniversary, other special days. Have a list of their special days gives you an extra opportunity for more business.
Be sure to have business cards at the wedding and put them in the foyer (if allowed) near the guest sign-in table so that guests can pick up one of your business cards.
A few other ways to market your business is online. Research advertising with Google or advertise for free on sites like Craigslist.com.
Tip 2.
Expand your reach to more than just digital wedding photography. You may not necessarily feel comfortable going to weddings and being a novice photographer. You can choose to go to a parks and take pictures of friends and family or even put together a pet photography business. You may want to take pictures of landscapes or urban settings. You may want to do abstract photography. Which ever direction you go make sure to save all your work and include the best work into your portfolio.
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