Independent School Prospectus Design

The key to school prospectus design is perception. Schools need to sell themselves to their target audience within a matter of moments. The imagery and textual content needs to be spot on otherwise a prospective parent or even pupil will be put off the school entirely.

Obviously the starting point for a school is the already established reputation and insuring that a schools' reputation is well marketed. The school's reputation could be anything from its heritage, specialisation in a subject or academic record. Whatever it is, it needs emphasising whether within the logo or within the tag line. With a bit of thought and a strategic plan laid out, then a prospectus can be created to optimise the schools character and charm whilst also conveying the benefits for the pupils.

They say never judge a book by its cover, yet we all do especially prospective buyers. Prospectus parents are buyers in this case and it is essential that they will want to send their child to your school from just the look of the school from the imagery on the cover. Affective imagery is the most important aspect of selling an image or a concept, so investing in professional photography is a must. More often than not, we have clients that want a superb looking school prospectus that really sells a school yet, want to use existing photography that does not have the same feel and has blemishes on. As a school prospectus design company we form a plan of how a prospectus will work from the imagery to the textual persuasion, whether following a formal or colloquial style. We even go into the depths of using the school prospectus to guide people around the school. A reader of a book is being taken on a journey, so it should be no different for a prospective parent. They should be using their cognitive and affective thought processes, as after all, they not only want their child to get a good education, but also have a good time as well.

The school website design should correlate with the look and the feel of the school prospectus, as it's the naturally step for a user to go from website to prospectus. It is important that they share similar messages and that the parent feels reassured that their money will be wisely invested. The decision making process for deciding upon which school to opt for is massive for a parent, so for a school it is important that the parent has everything they need and more.