For any business professional, marketing can make or break your business - especially in the photography world. The competitiveness of the photography business expands each and every year, especially with more and more people getting into photography as a paying hobby. But, if you know how to use canvas prints right to market your business, you can easily reach a bigger target market and find a way to provide unique works and beautiful photos to your clients. Here are some tricks that you will want to employ in marketing with canvas prints and canvas transfers for your business:
Product placement - If you think about offering some of your best canvas prints for free to business that see hundreds or thousands of visitors, customers, and other business people on a daily basis you can actually open yourself up to a major area of marketing. Choose some of your best canvas transfers that will show off both your work and your skills with canvas prints, making sure that your company name or your personal name are on the piece as well. Hit some of the larger companies, malls, banks, hospitals, doctor's offices, gyms, and other highly frequented places and offer a free canvas print in exchange for them hanging it where people will see it when they visit the business. You'll find that many people don't have a problem with this, especially since it helps them save on their decorating costs, and you will instantly get your name and product in front of their customers as well.
Find your niche - Since canvas prints are a recent product to hit the mainstream for the photography world, there is plenty of room to experiment with the process of creating them, finding the types of pictures that work the best, and finding the right niche to market them to. When any photographer finds a new way that creates some extremely unique canvas prints, they are thrust into a spot that offers them a special niche to market to. Think about some of the most popular canvas prints out for sale right now - there are those wonderful pop art pieces that depict your favorite star (or yourself) in several different colors on one print, caricatures on canvas, and many other beautiful ways of transferring photos over to canvas that creates a great way to stand out from the crowd. This is a superb way to find out where you niche might lie - simply by creating a new or unique way to transfer your photos to canvas prints.
Become part of the "in-crowd" - No matter who you are, if you aren't networking yourself and your business, you are doomed. Networking can easily be the cornerstone of your photography business and can help you get into a specific market that you might not have had access to previously. Once you fit yourself and your business in with that great "in-crowd", you will open the door to so many great avenues of marketing to A list clients in your area. You will also find your way into some great photography gigs by attending networking events in your area, which in turn, will also allow you to rub elbows with some of the people that make up your dream market.
Demographics - Believe it or not, demographics make a huge difference. You want to make sure that you are focusing your canvas print marketing on the right group of people. For example, if you were a pet food company you would want to attend dog shows to allow people at the show to see your brand and provide them with samples and coupons that will help nudge them toward your product. The same goes with photography. You want to market your business to people that you know need your services, such as wedding shows, baby and family shows, art schools, and more. This gives you a way to get in front of people that need you and allow you to show off your canvas prints as well as provide them with coupons and special deals to help prompt them to buy from you.
Becoming an expert resource - Professional photographers are looked at as those that know what they are doing in the world of taking pictures. As corny as that sounds, think about all of those clients that have asked you what type of film you use, what type of camera you prefer, and so on. They wouldn't ask if the didn't think that you were an expert in your field. So, you want to make yourself an available expert resource in your field to those that might need you. This will also help open you up an avenue to talk about canvas prints and what you can do with them for your clients.
Bonuses and freebies - Of course, there are tons of great ways that you can offer freebies or bonus prints to those that order larger packages from your business. This is a great way to push your canvas prints, as you know that they will show everyone around what a great job you did. So, you want to offer your clients a free canvas print if they purchase a specific amount or package from you. This will help you show off your canvas prints and give your clients something special to show off at home or their office.
Overall, you want to make sure that you are doing enough marketing for your photography business and especially when it comes to canvas prints. While they are expensive, you can easily recoup the costs of the free canvases that you offer by marketing yourself correctly so that you bring in business that will purchase photos and canvases from you.
No comments:
Post a Comment