Friday, May 10, 2013

Photography As A Business - Adapting To The Commercial Angle


So you wish to start a photography business? Well that is not as difficult as some people make it out to be. You could start your photography service right from your own home, with almost no expense at all, if you already own the gear. And we believe anyone considering starting their own photography business will probably already own a good flash and camera.

The right approach -
It is easy to say that you are going to start shooting commercially, but it takes a bit of experience to be as dedicated as a commercial photographer. Even if you are an advanced photographer, and have never charged for a photograph all your life, you have a couple of things to learn still.

Remember, when you are charging a client a fee there is no excuse for a bad photograph. We do not mean to judge your capability as a photographer. All we are trying to say is there may be situations where you will go ahead and shoot outdoors in low light if you are shooting for free, but you should think twice about such situations where you are charging a fee. One bad image and people will start calling you a bad photographer. It is therefore much safer for you to be a little fussy and do not shoot at all unless you know you will get the perfect lighting and composition. That is the mark of a professional, and only time will tell you when you have reached that point. When you are shooting for your own self you try and make do with what you have available. When you are shooting for money, you do not settle for anything other than the best situation.

The Miscellaneous expenses
When you do begin a photo business, you will need to print stationary and business cards. A website is a great idea to promote your service, as is leaflets and brochures. Since you probably already have the major expense of equipment taken care of like we assume, these should not pose a big threat to your wallet. Take the time to design all areas of your business and the 'office' if at home or outside. If you have a basement area you can convert into a studio there's nothing like it. Build your collection of accessories when you can. Get a slave light now and a back ground cloth then. This is a cost effective way into the business. The approach would be totally different when you want to open a commercial photo studio where your livelihood depends on it.

What we have put down is a plan for you to ease your self into the market while you still have your day job. If all goes well, and you have a few regular clients, then go ahead and take the plunge by dedicating all your time to the new venture. All the best!

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